Better: The Flooring Show visitors
Analysis of visitors to The Flooring Show has confirmed what many exhibitors reported during the show: a higher quality of visitor.
Exhibitors had remarked during the show that there were less fitters and ‘man with a van’ operators, thanks to the lower number of wholesalers exhibiting, and more independent retailers.
Analysis of the visitors found that 80% were owners, managing directors and directors up from 60% in 2017 and 86% of visitors had purchasing responsibility, up from 68%.
The number of visitors dropped from 3,096 to 3,009 but the number from the southern half of the country rose by 5%. For almost 40% of visitors it is the only trade exhibition they attend.
‘Our new hosted buyer programme, targeting our exhibitor’s top customers and our VIP buyers definitely helped ensure the right people to make the buying decisions visited the show. We’ll be discussing ways to refine and improve this next year, with help from our key exhibitors,’ said Kane Thomas, The Flooring Show event manager.
‘We had some excellent meetings at The Flooring Show this year and at times had visitors queuing to get onto the stand, despite having more manpower than last year. It was one of our busiest Harrogate shows to date, resulting in great sales and quality leads for the team to follow up in the coming weeks. A great way to start the autumn sales period,’ said Neil Valentine, Furlong Flooring commercial director.
‘This year’s show seemed to be a little more diverse and interesting,’ said Richard Moore, Associated Carpet Group executive director. ‘It had a more independent feel and we saw a good quality of visitors.’
‘The quality was definitely there, and it has been a productive show with a good return on our investment,’ said Phil Hartley, Victoria Carpets md.
Next year’s show takes place from 15-17 September.