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Bensons backs SleepPro with advertising campaign

Bensons for Beds has launched a multi-million pound marketing campaign following the completion of the roll-out of its SleepPro mattress technology across the chain.

The campaign, which begin yesterday evening, will run across terrestrial and multi-channel TV, and also includes outdoor, digital, PR and print support.

The SleepPRO system allows people to lie on a dedicated mattress, where firmness is adjusted on a scale of 1-5 depending on their preference. As they then move through their favourite sleeping positions, unique comfort tracking technology, developed exclusively for Bensons, uses a pressure sensing surface to record how these positions affect the type of support they need.

Following this process, a bespoke sleep profile is created for the customer to determine their recommended comfort rating, so staff can help them choose a mattress best suited to them.

‘Sleep wellness is at the heart of what we do and we want to really drive this message with the launch of our SleepPRO system. We know getting a good night’s sleep is vital for making our day to day lives the best they can be. Our SleepPRO technology makes it as easy as possible for people to find the perfect mattress for them,’ said Lynda Stretton, Bensons head of brand.