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Online push boosts Dunelm

Dunelm Mill saw online sales jump by more than half in the past quarter.

The chain saw pure online sales jump by a third to £26.5m, but the increase would have been 50.8% if in-store sales with staff using tablets to show the full range to customers had been counted.

Online, including in-store tablet sales and reserve and collect, now makes up 14.8% of sales, up from 10.9%.

Total sales rose by 4.2% in the quarter to 29 September.