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Sofa.com almost doubles with House of Fraser move

Sofa.com is to open eight concessions in House of Fraser branches, almost doubling its bricks and mortar presence.

The concessions, including Glasgow and Bluewater, will replace the 27 that ScS is closing by the end of January after sales plummeted.

It has opened in Bluewater, Reading, Manchester, Glasgow, Belfast, Bristol, Victoria Street, London. These will be followed by Norwich.

‘We hope that by having a bricks and mortar presence through House of Fraser, in cities where we do not have a showroom, it will bring more customers,’ said Sofa.com chief executive Richard Holmes.

Sofa.com has opened nine permanent stores since it was founded in 2006 and will also sell via House of Fraser’s website.