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Online and store openings boost Ikea

A surge in online sales and two more branches saw Ikea approach £2bn of sales in the UK.

Ikea saw sales rise 5.9% to £1.96bn in the year to 31 August.

The group said 59.8million visitors visited its stores, helped by the opening of Exeter and Sheffield.

Visits to its website rose 13.4% to 199.3million. Online sales rose 14.4% and made up £303m of sales.

‘FY18 has been a positive year for IKEA in the UK,’ said Javier Quinones, Ikea UK country retail manager. ‘In a tough economic environment, our homes provide a sanctuary and we know that consumers continue to update them with soft furnishings, textiles and decorations, resulting in an increase of 9% in home decoration. Two years ago, we refurbished the living room department in all stores and we are still seeing strong growth off the back of this, with living room seating up 8% on last year.

‘We know that the role of the store is changing. People want to shop in a number of different ways and count on brands to offer them services that reflect the way they live.

‘That’s why we are focused on providing a seamless shopping experience and want to give our customers the choices they expect, no matter how they choose to shop with us.

‘Whilst we’re pleased with our performance, we recognise that a challenging retail and economic environment means we need to continue to respond to our customers’ needs and invest in an Ikea that is here for people, whenever and wherever they need us.’