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Bensons hires sleep expert

Bensons for Beds has continued its marketing push recruiting a sleep physiologist.

Stephanie Romiszewski has been appointed as Bensons for Beds’ official sleep expert and will be working with the retailer to offer expert advice on how to get the best night’s sleep possible.

Romiszewski will be supporting the chain on a number of creative campaigns, sharing her scientific knowledge base so customers can benefit from genuine tips and advice on sleep and wellness, helping them to understand their own sleep requirements. She has been working in sleep medicine for 13 years and runs the Sleepyhead Clinic.

‘In a time when sleep wellness has become the hot topic, it can be easy to get lost in the wealth of information out there. It was clear when Bensons for Beds and I first met that we held the same ethos: sleep wellness needs to be simple, and it needs to work. I am passionate about disseminating complex evidence based information in a way that we can all benefit, and that is realistic. I’m excited about this collaboration, as together I think we can help the nation sleep better. I’m really looking forward to what the future will bring with Bensons,’ she said.

‘Sleep is so critical for our health and wellbeing and at Bensons we are passionate about helping people live their best lives through sleep education. Stephanie’s simple, yet scientifically driven advice makes her the perfect partner to join us on our mission to help the nation get the best night’s sleep possible,’ said Lynda Stretton, Bensons for Beds head of brand.