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Darlings of Chelsea to open new flagship store

Upholstery chain Darlings of Chelsea is to open a new flagship store in January.

The Parsons Green, SW6 store will occupy the site of a former car showroom and will receive its latest designs (including Rocco pictured) before its other stores in Solihull, Fulham, St Albans, Hertfordshire and Ash Vale, Surrey.

The 5,500sqft store is opposite Parson Green underground station and will officially open on 2 January.

‘Renovating the showroom from its previous life as a Porsche garage has been a mammoth task, but we are really pleased with the transformation. We’ve even installed a geometric-style bar, so customers can have a coffee or a cocktail whilst they browse,’ said John Darling, Darlings owner.