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Sponsorship leads to branded bed

Bed manufacturer Shire Beds has extended its sponsorship with Leeds Rhinos by introducing a bed branded in the side’s colours and logo.

The blue and yellow Rhinos logo takes pride of place on the bed headboard with multiple repeats of it around the base.

‘We think this will really appeal to supporters of the club who want to ‘live and dream” their team,’ said Fara Butt, Shire Beds marketing director.

Shire also sponsors Yorkshire County Cricket Club and Shire's arrangement with the two clubs has allowed it to develop two ranges of mattresses that incorporate feedback from players, coaches and physios.

Pictured is Leeds Rhinos players Callum McLellend and Jamie Jones-Buchan, captain Kallum Watkins and club mascot Ronnie.