Home growth returns as John Lewis sets sales record
John Lewis saw a return to growth for home sales in the past week as Black Friday saw the chain enjoy its best week in its history.
‘Home sales were up 2.3%. We saw particularly strong sales of beds, and both the king size Hypnos pocket spring mattress and king size Simba Hybrid memory foam mattress [pictured] were among our best selling products. Our 7ft Brunswick Spruce Christmas tree was also a best selling product. Cookshop, bedding and bath, and lighting had strong sales due to us price matching competitor promotions,’ said Alison Smith, John Lewis head of shop trade, south and west.
‘Total sales for the week were up 7.7% on the same week as last year, making it the biggest sales week in our history. Sales were driven by demand for our Black Friday offers and competitor offers, which we price matched through our commitment to our Never Knowingly Undersold policy.
‘Both our shops and website traded well and a number of shops enjoyed a record week. Due to competitor offers and ours launching earlier in the week we saw sales up across the week and less concentrated on Black Friday itself, although that was still the busiest day of the week for sales.
‘Electrical and home technology sales were up 5.7%. Audio, mobile phones and tablets had a particularly strong week. Best selling products included Apple Airpods, the Amazon Echo Dot smart device and Google Home mini smart speakers.
‘Fashion sales were up 13.1%. Sales were primarily driven by Black Friday promotions on branded items but we also saw strong growth in own brand sales.’
Home sales for the 17 week period are down 5.1%.