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Natuzzi opens its fourth directly operated London store

Furniture manufacturer Natuzzi has opened its fourth directly operated store in London, at Westfield White City.

It joins Habitat, H&M Home, Tempur, Raft, Heal’s and BoConcept in the shopping centre’s home hub.

The 5,700sqft store joins directly operated branches in Tottenham Court Road, Hampstead and Croydon.

It is also its 23rd outlet in the UK.

‘I am absolutely thrilled with how London has welcomed Natuzzi Italia - with this opening we are making our presence even stronger in a market that seems to be more and more interested in our style and vision. Westfield White City is the arena where the most important brands in the world compete; it is the place where people get excited by constant inspiration. Now, after a long period of "training", we are finally ready to catch Westfield’s attention,’ said Pasquale Natuzzi Junior, Natuzzi creative director and stylist.