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Lighting shines for John Lewis

Lighting was a standout product category for John Lewis in the past week with a double-digit sales increase as the chain recorded increased total sales.

‘Total sales for the week [to 15 December] were up 1.8% on the same week last year. This was due to customers shopping for gifts and preparing their homes for Christmas, and price matching competitor promotions which launched at the end of the week,’ said Christine Hull, John Lewis head of online product.

‘Home sales were down 1.7% overall. Christmas Shop had a good week with sales up 1.1% on last year. Sales of Christmas trees were up 10% and gift food continued to have strong sales. Customers preparing their homes for Christmas increased sales of some home accessories with lighting sales up 10% on last year.

‘Fashion sales were up 9.3%. Sales were boosted by price matching competitor promotions. Beauty, wellbeing and leisure sales were up 15.7% across the week, and womenswear and menswear sales were up 8.5% and 7.2% respectively.

‘Electrical and home technology sales were down 4.3%, partly due to annualising competitor promotions which were not repeated this year. Nevertheless, we saw strong sales of mobile phones, which were up 34% on the same week last year. We also had strong sales of Dyson Airwraps and smart watches.’

Home sales for the 20 week period were down 5.1%.