Home falls back for John Lewis
After a pre-Christmas jump for interiors products, John Lewis saw demand drop off afterwards as shoppers seemed to look for cheaper options.
In the week up to 22 December John Lewis saw overall home sales dip, but flooring and furniture sales rose: for the following week the overall pattern felt worse.
The comments from Barry Matheson, John Lewis head of Scotland and North shop trade relate to the two week period, but the sales figures are for the week ending 29 December, and included the first few days of its winter sale.
‘Total sales for the week were up 4.5% on last year, with very strong sales on Christmas Eve and a confident start to Clearance sales both online and in shops.
‘Home sales were down 2.3% on last year however Gift, Cook and Dine had a great week, up 25%, as shoppers bought last minute Christmas gifts. Gift food was also up 103%.
‘Fashion sales were up 10.7% on last year, with strong sales in women’s cashmere, up 10%, and women’s accessories, up 21.5%. Beauty, wellbeing and leisure also performed well, up 25.3%.
‘Electrical and home technology sales were up 3.1% as customers enjoyed the start of Clearance, with Apple performing particularly well and communication technology products also up.’
Home sales for the 22 week period were down 4.6%.