Dunelm sees sales boost but pushes back online revamp
Dunelm enjoyed a better than forecast run-up to Christmas, but has delayed the relaunch of its website.
In the quarter to 29 December like for like sales rose by 9%.
In-store like for like sales rose by 5.7% and online rose 37.9%.
Margins also rose and it said it expected half-year pre-tax profits to be about £70m, with full year profits ahead of forecasts.
‘Given unprecedented levels of uncertainty currently facing consumers and businesses in the UK, we remain cautious about our full year outlook. If the homewares market continues to grow at a similar rate to that experienced in the first half, we expect to deliver full year pre-tax profits modestly ahead of the top of the range of current analysts' forecasts [of £108m-£112m.’
Its website will now be relaunched in the summer: in October it said the website will be complete in the third quarter but this has been put back to the fourth quarter. ‘Development of our multichannel proposition remains a priority and we expect to begin the launch of our new website to customers in the fourth quarter. This is slightly later than previously communicated as we evolve and optimise our plans. The new platform will offer Click & Collect to customers, and allow us to develop our multichannel offer with greater agility going forward,’ it said.
‘Our multichannel proposition is improving all the time, and we are looking forward to introducing our new web platform in the summer, using more flexible technology which will allow us to better serve our customers in a changing retail landscape,’ said Nick Wilkinson, Dunelm chief executive.