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Flex adds to global presence with Canadian move

Global bed maker Flex has increased its international presence with the purchase of a Canadian manufacturer.

The Vispring and And So To Bed parent has acquired Marshall Mattress of Toronto, Canada, continuing its strategy of expanding in the premium bedding sector.

Marshall Mattress will continue operating as an independent company within the Flex group (as does Vispring, And so to Bed and ES Kluft). Marshall Mattress will keep its Canadian identity, its 119-year heritage as the inventor of the pocketed spring, its distinctive brand positioning and its specific range of products.

‘We are proud to become a local operator in Canada, a dynamic market with high average spending per capita. The heritage, know-how and reputation of Marshall fit the core values of the Flex Group. In the near future we plan to invest in the brand and expect Marshall to reach further heights. We will enhance the Marshall customer relationships with more product development and other brands of the group,’ said Rafael Gonzalez, Flex ceo.

Flex also plans to introduce the brand internationally, as it did with Vispring.

Marshall Mattress, founded in 1900 in Toronto Canada by James Marshall, inventor of the pocketed spring, and was subsequently owned and operated by LA. Young Industries, followed by the Chrysler Corporation in the 1930’s and by the Warner family from 1965 onwards. Marshall operates out of a single facility in Toronto and specialises in affordable luxury and 2-sided bedding with naturally sourced materials. 

The deal sees Flex add to its presence in Spain, Portugal, UK, USA, Brazil, Chile and Cuba.