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Made.com sees UK sales leap

Made.com saw UK sales jump last year, topping £100m.

The group saw UK sales increase by 34% to £100.3m, outstripping the 29% increase in 2017.

Group sales rose by 37% to £173m as European sales rose 40%.

Philippe Chainieux, Made.com chief executive said 2019 will see Europe overtaking the UK as the its biggest market. The business trades in nine markets across Europe and it plans to expand to Portugal, Italy, Denmark and Sweden this year.

‘We had a strong year in 2018, at a time when the retail sector is going through unprecedented change,’ said Chainieux.

‘Over the past 18 months, we have seen an accelerating trend towards customers shopping online of big ticket items, driven by a massive shift in consumer behaviours and the rise of the digital generation. Our ambition is to create the leading design brand for the digital generation across Europe.

‘The digital “millennial” audience will account for 50% of consumers by 2022 and as such, to succeed it is important to craft an interaction where they are, meeting their expectations and building a design experience around them.’