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Wayfair resumes Lorraine Kelly campaign

Wayfair has resumed its marketing campaign with ITV host and brand ambassador Lorraine Kelly, the third consecutive year of partnership with Kelly.

 ‘It’s wonderful to be kicking off our third year of partnering with Lorraine Kelly, whose infectious positivity and charm continues to show shoppers across the UK how Wayfair makes it so fun and easy to find exactly what you need for any room in your home,’ said Martin Reiter, Wayfair head of europe. ‘Lorraine’s role as brand ambassador has been a part of helping so many of our UK customers discover Wayfair’s affordable selection and unique product range. Channels such as our TV adverts have been instrumental in driving growth in UK brand awareness, which has quickly risen to over 60%.’

Kelly stars in two new advertisments where – with the help of her border terrier, Angus – she brings customers on a journey through Wayfair’s catalogue.

‘Working with the team at Wayfair is always absolutely brilliant, and it truly is an incredibly efficient all-in-one destination to shop for furnishing any space. Having decorated my own new home in the past year, I’ve been amazed at how Wayfair has something for absolutely everyone – from the quirkiest of décor to the best quality furniture for any size, season or budget. They make it so easy to find what is most “you” and reflects your own unique style, which is so important.’

The campaign will run across the UK, as well as with online, direct mail and social media support.