Outdoor lifts John Lewis
Outdoor furniture helped lift home sales at John Lewis into the black in the past week.
‘Home sales were up 6.9%. Furniture and flooring sales were up 9% as customers shopped for outdoor living products. Cookshop sales were up 16.2% due to seasonal promotions,’ says Christine Kasoulis, John Lewis fashion buying director.
'Total sales for the week [to 13 April] were up 4.8% as customers enjoyed shopping Easter promotions, with Easter falling later this year compared to last year.
‘Fashion sales were up 10.4%. New season fashion sales were up 4.2% as customers prepared for the warmer weather and Easter getaways. Beauty, wellbeing and leisure sales were up 15.2% and price matching competitor beauty promotions through our commitment to being never knowingly undersold drove beauty sales up 14.0%. Menswear sales were up 10.7% due to seasonal promotions on a selection of menswear brands.
‘Electrical and home technology sales were down 2.4% but we saw positive sales of TVs which were up 7% on last year. Small electrical product sales were also up 4.5%.'