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Ikea to debut augmented reality that will allow purchases

Ikea is to launch an augmented reality app that will allow shoppers to see how its products look in their home before buying them.

The group launched the Ikea Store augmented reality app in 2017 that allowed customers to see how more than 2,000 items would look in their homes, but they could not purchase from it: Ikea Place will.

‘The new Ikea app will offer enhancements, including an inspirational feed which enables you to find, chose and buy fast from pictures of roomsets. Other examples of new and improved features are product recommendations, ratings and reviews, along with easier searching and browsing,’ says the chain.

The app will be launched first in France and the Netherlands and will be rolled out in its top markets by the end of the year.