Bedroom helps John Lewis to home increase
Increased bedroom sales helped John Lewis lift home sales in the past week.
Total sales for the week to 15 June rose by 3.8%.
‘Home sales were up 4.0% with Gifts, Cook and Dine sales up 3.2%. Within this, gift sales were up 17.1%, driven by customers shopping for Father’s Day. Bedroom and bathroom sales were also up 5% and home accessories sales were up 13%,’ says Laurence Mitchell, John Lewis Electrical and home technology buying director.
‘Fashion sales were up 7.6% and women’s accessories were up 11.3%. Sales of own brand fashion were up 7.1%, with new season KIN products performing particularly well, up 47%. Price matching competitors through our Never Knowingly Undersold promise saw beauty sales go up 26%.
‘Electrical and home technology sales were down 1.3%. However, sales of large electrical products were up 8% and sales of headphones were up 54% driven by a new product launch. Last week was also our biggest ever Father's Day week for customers purchasing gift cards, up 24% year-on-year. Within this, gift cards purchased from our third party mall business, were up 43% year-on-year.’
Home sales for the 20 week period were down 4%.