Jubilee year 'is influencing purchasing decisions'
The Jubilee celebrations, the forthcoming Olympics and last year's Royal wedding are making consumers more likely to buy British made furniture.
A consumer survey for the British Furniture Confederation found that 28% of shoppers said they were more inclined to buy British.
Almost half (45%) thought it was important to buy British when buying furniture.
Asked about their perception of goods still made in Britain, 44% of those questioned named furniture as a product they thought was still produced here – compared to toys which scored just 13%. Only 15% thought electrical goods were still made in Britain while other manufactured goods named were tools (17%), china (27%), textiles (28%) and steel (36%). The biggest rated product was vehicles at 54%.
'After a decade of witnessing all types of manufacturing move to offshore production, there's growing evidence that some furniture production is returning to the UK. Quality control, after-sales service and sheer depth of product range are better managed in Britain,' says Paul von der Heyde, BFC chairman.
Last month the BFM's Great British Furniture campaing was extended to run for teh summer due to high responce from retailers.