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Wayfair set for London pop-up

WayfairOnline retailer Wayfair is to open a pop-up showroom for one day next month.

The retailer will open in Soho, London on 1 August from 10am to 8pm.

‘We’re so excited to open our first pop-up experience in the UK, which is a new avenue to grow awareness for Wayfair’s unique range and wide selection,’ says Nadia McCowan Hill, Wayfair resident style advisor. 

‘The one day only showroom will offer a curated, trend-forward experience that is sure to delight local Londoners looking for an escape in their day, and is just one example of the unique ways we are continuing to transform how people shop for their homes.’

Set within a two-story townhouse, Wayfair will unveil four styled spaces each representing a unique travel hot-spot such as retro Palm Springs or the wild Serengeti. The space was inspired by a 1500% increase in customers searching for travel related furniture and decor in the past year. All attendees will be able to browse and shop the look of each destination-themed room plus Wayfair’s millions of products for home via iPads on site.

Visitors will also be given the chance to win a £1,000 voucher.