Emma sales leap to £18m
Mattress in a box manufacturer Bettzeit has seen a massive increase of sales of its Emma Mattress brand as it looks to expand its UK distribution.
UK sales leapt by 316% to £18m in the first half of the year and it is forecasting sales of £45m for 2019, a rise of 173%.
‘Emma’s 316% year-on-year growth is a testament to our profitable and sustainable business model, which focuses on product quality and clearly communicating product differentiation and function. We’re sceptical of adopting unsustainable strategies and believe we have found the right recipe for long-term success. Our strong H1 2019 results are further evidence that we’re on the right track and put Emma Mattress on course to solidify its position as the UK’s leading bed-in-box-brand,’ says Benjamin Quiroga-Rivera, Emma Mattress co-founder.
‘Emma Mattress continues to build an omni-channel presence that strengthens its position on the UK’s retail landscape. We are very excited to be soon announcing a strategic partnership with one of the UK’s most trusted retailers, and are looking forward to giving prospective customers a greater choice to interact with Emma Mattress and learn about our multi-award winning products.’
German bed manufacturer Bettzeit founded the brand in 2015 and will shortly launch it in Brazil.