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JSYK hails opening success

JYSKWakefieldJSYK’s latest store drew crowds and come within touching distance of a new company record for an opening weekend.

The 10,760sqft Wakefield branch is its 19th UK store and saw queues build up an hour before the ribbon was cut by the Mayor and Mayoress of Wakefield.

‘It is always fantastic to open a new store and introduce people to JYSK, sometimes it can be a very long time between location search all the way through to grand opening day: but seeing those customers streaming into the store as soon as the ribbon is cut is why we all love the job we do,’ says David Ashton, JSYK UK country manager.

‘We opened this store in the middle of the transition period from outdoor to indoor season, therefore we showcased a lot of new furniture early for the customers in Wakefield. You can see that notable difference between St Helens and Wakefield openings because nearly 40% of our sales were furniture in Wakefield, compared to 24% in St Helens: which we opened in the middle of the outdoor season.

‘The phenomenal performance of garden furniture for the whole country in 2019 meant we were sold out of almost 75% of the entire range before we got to opening day, demand this year has really been that incredible, so next year we will once again order more stock than ever.

‘I have said it before, retail does not need to have the “doom and gloom” impression out there, we are amongst a group of retailers that are thriving at the moment. This retail park in Wakefield is a prime example of one which was near empty a year ago, now has a brand new lease of life. The customers are still out there and ready to shop, but they must know and feel that we really do appreciate and value every single one of them.’