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John Lewis takes pre-Bank Holiday hit

JLupholsteryJohn Lewis saw sales drop in all three of its main product categories in the past week.

Sales in the week to 24 August dropped by 5.5%.

‘Home sales were down 7% but hydration sales were up 20%, driven by sales of reusable water bottles,’ says Sienne Veit, John Lewis digital director.

‘Fashion sales were down 4.4%. However, sales of sunglasses were up 42% and swimwear was up 27% as customers prepared for the record-breaking temperatures over the Bank Holiday weekend.

‘Electrical and home technology sales were down 5.3% however, Environmental care sales were up 132% as the hot weather saw strong demand for fans and air conditioning units.' 

In contrast sister chain Waitrose saw sales rise. 'Total sales excluding fuel were 0.6% higher than the same week last year. The warm Bank Holiday weekend led to strong sales of drinks, with top performing ranges including rose wines and beers,’ says Jo Walmsley, Waitrose personnel director.

‘We also saw an increase in other sunshine-related food and drink - including ice creams, soft fruits and barbecue meats. In particular, we've noted a trend for barbecuing seafood, with sales of seabass and seabream higher for the weekend, and with big increases in searches on Waitrose.com up for sardines, fish kebabs and squid. 

‘Our gardening ranges also saw a boost at the weekend as many chose to spend time outside.’