Bedtime shopping is booming
Bedtime shopping is booming, at least among those with a John Lewis credit card.
Sales recorded between midnight and 6am have jumped by 23% in the past year, according to the chain’s financial services arm.
It says that online shopping in that six hour period accounts for around one in 15 purchases that use its credit card.
‘Shopping is now a 24-hour activity. More customers are shopping on their smartphones and tablet computers and it would appear many are using this technology to shop from the comfort of their own beds,’ says Mike Jackson, John Lewis director of financial services.
Women are much more likely to spend the early hours shopping than men, according to the data. It found that women account for 66% of purchases made between midnight and 6am, although their average spend was below that of men.
The most commonly searched for item was duvet covers while holidays and flights were the top purchases.