Catalogue push for Rose & Grey
Interiors retailer Rose & Grey is to launch its first mail order catalogue later this month.
The moves follows a revamp of its website.
Lyndsey and Guy Goodger founded the business in 2008 selling vintage leather furniture online. In 2016 it opened a showroom in Altricham, Cheshire alongside its head office and warehouse.
It is spending £30,000 on distributing 50,000 copies of the 28-page A5 catalogue and plans to issue new brochures every six months.
The website, which accounts for 90% of sales, has been given a £50,000 revamp to improve the customer experience.
‘A mail-order catalogue is a long-held ambition for the business and we can now speak with our customers in the way they are most comfortable with – whether that be online, in store, via social media or in the comfort of their own home as they flick through the catalogue. We are always striving to inspire our customers and now we are taking our communication with existing and potential customers, right to their doorstep,’ says Lyndsey Goodger.