John Lewis sees home sales plunge
John Lewis suffered a double-digit fall in home sales in the past week, despite the popularity of its own brand House range.
‘Home sales were down 10.7% [in the week to 14 September] as we were annualising a competitor price match event. However, our own brand House range sales were up 10.6% as customers enjoyed shopping for new season products,’ says Maggie Porteous, John Lewis shop trade director.
‘Total sales were down 6.1% on the same week last year.
‘Fashion sales were down 7.6%, due to warm weather impacting sales of AW19 product. Beauty, wellbeing and leisure sales were down 2.4% but sales of beauty improved over the weekend as we price matched a competitor event.
‘Electrical and home technology sales were down 1.5%, but communications technology sales were up 4.7% as customers shopped for laptops driven by off to university demand.’