Promotion sees John Lewis enjoy home sales rebound
John Lewis saw home sales jump in the past week thanks to the start of a price-cutting promotion.
The chain launched a 20% discount on home products on 27 September, which runs until 6 October. The first two days of the promotion were included in its most recent trading week, to 28 September.
'Total sales were up 4.8% on the same week last year due to the great customer response to the start of the 20% off promotional home event, which continues until 6 October,’ says Craig Inglis, John Lewis customer director.
‘Home sales were up 16.8% with strong performances in a number of categories including furniture, up 24%, and furniture accessories, up 23%; cookshop, up 18%; lighting, up 29%; and gifts and candles, up 14.3%.
‘Fashion sales were down 4.2%, however women’s accessories were up 0.3% and we had our biggest week for sales of umbrellas in four years due to last week’s wet weather.
‘Electrical and home technology sales were up 4.5% driven by a combination of Apple product sales and strong sales of televisions.’