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Tempur Sealy looks to widen range

TempursealyTempur Sealy has hired marketing and management company IMG as its licensing representative for the group’s brands as it looks to move into a wider range of branded products.

‘IMG will work with Tempur Sealy to build a licensing program across multiple home, travel, wellness and lifestyle categories,’ according to the company.

‘We are delighted that IMG, a leader in its industry, has agreed to this partnership that offers its endorsement of our market-leading brands,’ says Scott Thompson, Tempur Sealy executive chairman.

‘Our portfolio of brands lend themselves to extension beyond the bedding and sleep category.’

‘Tempur Sealy has an outstanding reputation for providing top-quality mattresses and other bedding products. Our aim is to help it move into other areas of the home and attract new global audiences, with comfort being the focus for every product. It’s a very exciting project,’ says Gary Krakower, IMG vice president of licensing.