Retail sales edge up in November
Retail sales edged up in November, adjusting for the later Black Friday, according to the BRC/KPMG Retail Sales Monitor for November.
It showed that total retail sales fell by 4.4% between 27 October and 23 November. However is adjusted for Black Friday sales rose by 0.9% and by 0.4% on a like for like basis.
‘Once the figures are adjusted to take account of the timing of Black Friday, growth appears stronger in November than in previous months,’ says Helen Dickinson, BRC chief executive.
‘Shoppers appeared ready to take advantage of the great bargains available, both online and on the high street. As the spectre of a no-deal Brexit has been pushed back to after Christmas, consumers were more prepared to open their wallets to do a little extra festive spending.
‘If the next government wishes to see retail spending remain healthy in 2020 it is essential it clarifies our future relationship with the EU as soon as possible.
‘Over the course of November, consumers will have held off making purchases in anticipation of discounts to come, despite many retailers spreading out promotions across several days, if not weeks,’ says Paul Martin, KPMG head of UK retail.
‘That said, consumers will also have put Brexit and political uncertainty to one side temporarily, focusing on promotions and the upcoming festivities instead.’