Dunelm raises profit forecast
Dunelm has told shareholders it expects to see higher profits than expected.
‘We have successfully transitioned all of our customers to our new digital platform. We now have a modern, flexible, cloud-native platform that will be used to accelerate the development of our customer proposition. Customers have responded well to the new website and we are delighted that during this critical transition period we did not see any adverse impact to our performance, maintaining our strong sales growth both online and in stores,’ it said.
‘Gross margins have been stronger than expected as a result of sourcing gains and better sell through. Operational costs remain well controlled and in line with our expectations.
‘In light of the above, the board now anticipates that the full year profit before tax will be higher than our previous expectations, assuming no significant change in consumer demand as a result of the outcome of the general election.’