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Showroom for Bedeck as flagship store sees facelift

Bedeck19Homewares company Bedeck has opened a trade showroom on the site where the company was founded and revamped its flagship stores.

The 5,000sqft custom-built space was designed out of a growing need for more space as the business has grown and features a dedicated presentation area for 25 beds to showcase new seasonal collections. Bedeck manages product development and design of bedlinens, towels and textile accessories for a wide range of internationally recognised brands such as DKNY, V&A, Joules, Sanderson and Harlequin, as well as its own brand ranges, Bedeck of Belfast and Murmur.

The new showroom also features a design archive to house its extensive artwork portfolio. Despite its size, Bedeck is one of the last remaining bedlinen providers which still has its own in-house textile design studio, which uses traditional crafts such as painting, block-printing and weaving.

‘We are thrilled to be opening the new showroom on the same plot where our grandfather started the business 68 years ago. The business has organically evolved from selling handkerchiefs to become a global home textiles expert, and this new space marks a new chapter in the history of the company,’ says Gary Irwin, Bedeck joint md.

Its Lisburn Road, Belfast store has undergone a thorough refit, re-designed to feature new larger areas for Bedeck of Belfast and Murmur both developed with a third-party product offer to complement and enhance the brands. The refit also showcases further brands from the Bedeck portfolio with a substantial bed, bath and homeware offering.

‘The investment across our retail stores comes out of the need to continue to inspire our customers. We want to create a friendly and pleasant environment for both staff and customers and ensure they have a positive shopping experience. As a business we feel it is important to constantly evolve and refine our stores to stay relevant within the current pressurised retail environment,’ says Andrew Irwin, Bedeck joint md.

Architect and TV presenter George Clark officially opened both sites with the Irwins.