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Black Friday, furniture and flooring help John Lewis to sales rise

JLChristmas19AJohn Lewis saw a double-digit sales rise in the past week, driven by Black Friday and higher furniture and flooring sales.

‘Total sales for the week [to 7 December] were up 14.8% on the same week last year as we saw a strong end to our Black Friday event. Total sales for the full 11-day Black Friday promotion event were up 10.2% on last year’s event, with Cyber Sunday and Monday sales up 10.9% compared to the equivalent trading days last year (25 and 26 November 2018),’ says Jason Wilary-Attew, John Lewis home buying lead.

‘Home sales were down 2.3%. However, furniture and flooring sales were up 6.9%, along with sales of cookware, up 43% due to Black Friday promotions. Home storage products were also up 8% as customers prepare their homes for Christmas.

‘Electrical and home technology sales were up 34.8%. Communications technology sales were up 36.4%, driven by tablet sales. Large electrical sales were up 18%, with customers buying refrigeration products in preparation for the festive season.

‘Fashion sales were up 12.5%, with womenswear sales up 5.2% and women's accessories sales up 10.5% as customers shop for the party season. Menswear sales were up 11.6%, with men’s shoes up 18.7%. Beauty, wellbeing and leisure was up 17.9% as we price matched a number of competitor promotions.’

Home sales for the 44-week period were down 2.4%.