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New expert

SophieBostockBensons for Beds recruited sleep scientist Dr Sophie Bostock as its sleep expert.

She has spent the last six years researching and championing the importance of sleep science in NHS and corporate settings. She was responsible for improving access to the award-winning digital sleep improvement programme, Sleepio, as an NHS Innovation Accelerator fellow. She has delivered hundreds of talks, including for TEDx and Talks@Google, and regularly features as a media sleep expert.

‘We are delighted to welcome Sophie to the team. She is as passionate as we are about educating people on the importance of Sleep Wellness and we look forward to working with her on a number of exciting projects this year,’ says Helen Nunn, Bensons for Beds marketing director.

‘I am thrilled to be collaborating with Bensons for Beds. Sleep is an incredibly powerful lever for improving health and wellbeing, and yet is still widely neglected, and misunderstood. I’m hugely looking forward to working with Bensons to help staff, customers and the public to become more confident about how to sleep well,’ says Bostock.