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Heimtextil: Bedding House adds to portfolio

PipStudioFlorisBedding House added to its portfolio of brands with Pip Studio.

Pip Studio is designed to appeal to, what the group says is a ‘new type of consumer. ‘The designs of the Pip Studio collection are crafted with eye for the tiniest (quirky) details.’ The designs are classic yet inventive, traditional and original. ‘They remind us to embrace our heritage and inspire us to celebrate life,’ its says.

Pip Studio was launched with the marketing message of Yesterday is a treasure, today is a gift.