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Houseology closes

HouseologyOnline branded furniture retailer Houseology has gone into administration, with the loss of 23 jobs.

It suffered ‘exceptionally poor ecommerce trading across the Christmas period and January.’

Its business-to-business division Bureau Workspace is uneffected.

‘Unfortunately, having assessed the company’s trading and financial performance, it was not possible to continue to trade its ecommerce business, Houseology.com and, as such, 23 employees have been made redundant with immediate effect,’ says Stuart Robb, joint administrator at Leonard Curtis.

Below is the company’s official history.

‘Born out of an interior design practice, Houseology launched in 2010 with the goal of demystifying the design process and making sourcing and choosing designer products for the home both easy and enjoyable. By carefully curating collections from the world’s finest brands, Houseology empowers everyone to make confident design decisions and to unlock their own inner designer.

‘Evolving from a design studio meant that the original website was powered from the start by a team of talented interior designers - something that immediately set the brand apart from other e-commerce websites. Throughout 2011, the website and sales grew rapidly and so did the team behind it. By 2012 the original design team were joined by customer service and logistics specialists, digital marketers, software engineers and webmasters.

‘2013 marked a pivotal year for the business, with a Series A investment round successfully closing in October 2013 followed by the completion of Series B in 2014. This signalled the start of the next stage in the brand’s development and the team grew further to include a talented content team, a specialist buying team - and even more marketers!

‘The well-established Board and Advisory Panel also continued to grow to include a variety of highly experienced and knowledgeable retailers and investors. These include former Tesco CEO, Sir Terry Leahy who joined early stage investors, Ian McDonald and William Currie of The William Currie Group and entrepreneur, Bill Dobbie.

‘This combination of the worlds of design, retail, e-commerce and technology, along with our concept of empowering customers, is what makes Houseology a truly unique retail destination.

‘The company has gone from strength to strength, doubling in size each year and developing a global customer base, but we haven’t lost sight of our quest to always stay fresh, new and unique and above all, offer outstanding customer service.

‘So in 2014, reflecting our passion for originality and technological innovation, we made the bold decision to shake up our offering to deliver some of the exciting new ‘concepts and ideas we’d been working on. In May 2015, we announced an exciting new phase in our development and our evolution into the new Houseology brand coincided with our move to our fabulous new 7,000 square foot converted mill studio on the canal side. May 2015 also saw the launch of the striking new Houseology website, built to mirror our customers’ and community’s needs, as well as reflecting the character and personality of our diverse and talented team that powers it.

‘The transformation to Houseology.com is just the first step in our ongoing journey to ensure we continue to be relevant, fresh and inspiring. Our unique design heritage means that we have deep links and strong relationships with all our suppliers and we’ve built the innovative Houseology concept as a place for our customers – both retail and trade - to discover an exclusive curation of beautiful designer branded furniture, lighting and accessories. Furthermore, Houseology is also an interior design emporium where everyone can be inspired and excited by lifestyle looks, how to guides, innovative interior tools and informative content where our customers can choose products that will transform their home.

‘At the beginning of 2017, Houseology announced another exciting development with the Houseology Group acquiring commercial furniture consultancy, Bureau Workspace. This acquisition provides an exciting opportunity to combine a traditional commercial furniture and projects offering with Houseology’s dynamic e-commerce platform, creating scope for new market exposure as well as a completely unique proposition.’