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Dreams: and then there were five

Dreams19Two of bed chain Dreams’ seven board members are to leave this week.

Tony Holdway, Dreams chief marketing officer and Paul Owen, Dreams director of retail director will leave tomorrow.

Logue had been considering acquisitions and a big brand campaign was also planned including sponsorship around the now postponed Tokyo Olympics. Both are now off the table.

He will not be replaced. Instead, Simon Moore, Dreams marketing director will now report directly Mike Logue, the chain’s chief executive.

Holdway told Campaign the news had ‘come as a bit of a shock, but in many ways is also very understandable. Whilst Dreams is a strong brand and business, what this current lockdown situation shows is the financial challenges that wider retail faces when your stores are indefinitely closed. I'm looking forward to having a breather and then getting back to the brand marketing coalface as we hopefully come out the other side of all this.’

He joined last summer after three years at Domino’s as sales and marketing director.

Owen joined in September 2016 after three years as retail director at jewellers Fraser Hart and three years as customer and stores director at Carphone Warehouse.