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Emma sees Q1 UK sales leap

Emma boxMattress in a box company Emma Mattress saw UK sales almost double in the first quarter of this year, and says coronavirus is having no impact on business.

UK sales grew by 83%. Quarterly sales figures were not disclosed. Sales in the first half of 2019 were £18m.

‘2019 has been a record year with revenues of €150m euros worldwide. The figures of this year’s first quarter demonstrate that we are fostering our leading market position in the UK, not only within the bed-in-a-box segment but also in the traditional mattress industry in general,’ says Manuel Mueller, co-founder and ceo of parent company Emma – The Sleep Company.

Group profitability rose 58%.

‘Our business strategy is proving its strength, value and sustainability as we keep growing in our fourth year at an outstanding pace whilst operating profitably since 2017. We have no plans to slow down, and in fact see a stronger opportunity in the current climate of reduced competition and increased online traffic to seize a faster growth rate. We forecast further market consolidation and drop-outs later this year,’ says Benjamin Quiroga-Rivera, Emma Mattress co-founder.

It says coronavirus has not affected its sales or supply chain, but has doubled the free trial period to 200 nights.

As well as selling directly to consumers, Emma Mattress is stocked by John Lewis, DFS and Carpetright.