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Investment firm buys Laura Ashley brand

laura ashley ss20 catalogue 25Laura Ashley has been bought from administration by restructuring and investment firm Gordon Brothers.

The company acquired Laura Ashley’s global brand, its archive and related intellectual property It says it wants to ‘place a strong emphasis on building ecommerce, developing more strategic wholesale relationships, and expanding the portfolio of licensees and franchisees globally.’ 

It may also keep a number of stores in the UK and Ireland.

‘Laura Ashley is a true giant among British lifestyle brands, possessing a unique ability to span geographies, product categories, and price points. We feel humbled and inspired by the responsibility to reignite Mrs Ashley’s original vision while delivering unique and contemporary products to both long-time followers and new customers from around the world,’ says Ramez Toubassy, Gordon Brothers brands president.

‘Whilst we have taken an important step forward in securing the sale of the brand, we continue to explore opportunities to reshape the UK store-based retail and manufacturing businesses and are very grateful for the efforts of the entire team at Laura Ashley in helping us with those discussions,’ says Rob Lewis, PwC joint administrator.