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Dunelm to roll out video shopping

DunelmAW20Dunelm is to roll out online video shopping for consumers who are unable or unwilling to visit stores.

During the virtual shopping experience, customers will also receive interiors advice and product selection guidance tailored to their individual home needs.

Shoppers book an appointment online, where they will be prompted to share information around their style inspirations or products they are seeking. This is then followed by a personal video call. During this appointment, the shopping companion will guide the customer around the store showcasing Dunelm’s latest products, designs and trends, and delving into the customer’s interior visions whilst selecting products that match their needs.

After the appointment, customers are sent a list of the items discussed to purchase at their leisure, either for home delivery or contact-free click and collect to their nearest store.

The option has been trialled at branches in Redditch, Worcestershire and Erdington, Birmingham.

‘We are really excited at the launch of our new virtual shopping service. We are striving to make the shopping experience within the new circumstances as enjoyable as possible, but most importantly as safe as possible for all of our customers. This service makes it more effortless than ever to shop and browse the products and collections we have available at, helping our customers transform their houses into homes they love,’ says Jemma Williams, Dunelm brand marketing director.