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Thonet revamps online presence

ThonetonlineThonet has unveiled an updated website designed to inspire shoppers.

The new Thonet website provides customers with inspiring ideas and real-life design schemes with products in diverse interior settings. It also features a news section covering such topics as sustainability or Thonet in the context of ‘New Work’. Visitors to the website can travel through Thonet’s 200-year design history on an journey that also takes in the company’s key case studies. 

‘New Work’, remote working, and working from home are all themes that feature heavily. Design classics, alongside contemporary pieces, are presented in a whole new light in the modern home office. ‘The world of work is changing, and with it, our workplaces. For us, the concept of New Work is more than just a trend in which the workplace is shifting to an office at home. Offices are the new coffee houses and who knows these environments better than Thonet,’ says Norbert Ruf, Thonet co-md and creative director.

‘Every piece of furniture can be integrated into a room in a variety of ways. That’s why we display our products in our new digital showroom in a variety of settings, to provide our customers with a digital experience and allow them to visualise the products in their own homes or projects.’

The scenarios presented encompass everything from private living/working spaces, to offices, meeting spaces and lounge areas, to large event spaces and restaurants and hotels. The aim is to inspire retail partners, architects, planners and consumers, letting them experience the products in a wide variety of situations. A helpful configuration tool, which is also used by specialist shops, provides a 360deg view. 

The website is also interactive, so that visitors can choose to view the products in a variety of different customisations. Useful background information, for example on Thonet’s authenticity verification, repair services or care instructions, adds to the experience. 

Finally, insights into the brand’s unique history and the world of tubular-steel and bentwood classics ensure the virtual experience at thonet.de is complete.