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Birlea adds to W&G team

Willis Gambier Atelier Range Birlea has continued to invest in its Willis & Gambier brand, bolstering its management.

Leading on new product development is Steve Armitage, previously Loaf’s head of design and the designer of many furniture ranges.

Steve Parsons, probably best known for his time as sales director at Ducal, joins as sales and marketing consultant.

‘The duo bring a wealth of design and sales and marketing expertise to the team and provide W&G with the experience needed to refresh and relaunch the brand,’ says Jake Magill, Birlea joint md.

‘I met Jake and Joe in China last year and they asked me to help with re-establishing the W&G brand. They are very committed and its great working with such a positive and enthusiastic team,’ says Parsons.