Mammoth teams up with sleep scientist for advice videos
Bed brand Mammoth has teamed up with a leading sleep scientist to launch a new video podcast series on sleep advice.
The company is working with Dr Nicola Barclay, from the University of Oxford’s Sleep and Circadian Neuroscience Institute, to share important advice for consumers and retailers.
The series will run over the coming months and is being rolled out via Mammoth’s website and social media channels, including exclusive retailer content, sent directly to the company’s trade customers.
‘We believe that good sleep is the foundation of better physical and mental health and wellness. While many people have taken the opportunity to catch up on their sleep during the Covid-19 lockdown, many have told us that during this challenging time they have been feeling more anxious and not sleeping as well. So, we wanted to support them with helpful advice, and we are delighted to continue our longstanding affiliation with one of the UK’s leading sleep scientists,’ says John Tuton, Mammoth ceo
‘When we emerge from the crisis, we want to look back at how we have supported our retail customers and consumers during a difficult time. Never have people been more health conscious. So, whether it’s supporting shop floor staff on the ground talking to their customers or someone struggling to get to sleep, we really care about giving everybody the information they need to enjoy better sleep and better health.’
A departmental lecturer in sleep medicine at the Sleep and Circadian Neuroscience Institute, Barclay is one of the country’s leading authorities on sleep. She specialises in the genetic and neurobiological basis of sleep and circadian rhythms, with particular interests in insomnia, circadian rhythm disorders, and physiological and behavioural effects of sleep deprivation. She has published over 40 peer-reviewed journal articles and contributed to a number of handbooks on sleep since 2009.
‘Understandably there are lots of reasons for us to be anxious right now and sleep disruption is a normal response to everyday stresses and our new stresses. But there are many useful things we can do to quieten a worried mind, and the new podcast series covers top tips to help put the day to bed before we go into the bedroom,’ she says.
‘We cover the things that really matter to people when it comes to their sleep, health and wellbeing, and offer practical tips and advice, from a scientific basis. I was thrilled to be invited once again to join John and the Mammoth team for a new series of podcasts covering the very latest scientific research and advice in sleep and look forward to the great results to come.’