End of an era
Since 1973 visiting the nearest Argos branch to pick up the new catalogue was a bi-annual event for households across the country, but no more.
Argos has decided to stop printing its catalogue: once selected on Desert Island Discs.
More than a billion copies have been printed and at its peak it was Europe’s widely-printed publication with an estimated three-quarters of UK homes having a copy.
However with the rise of online shopping and a switch to digital devices in-store (pictured), the number of copies has been calling in the past decade: from 10million in 2010 to 3.9million in January’s most recent edition.
‘Over the decades the Argos catalogue has charted the nation’s changing tastes and trends in everything from must-have toys to the latest gadgets and devices,’ says Mark Given, Sainsbury’s chief marketing officer.
‘Just as our customers’ tastes have changed over the years, so have their shopping habits. We are seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers. Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers.’
The chain will continue to print its Christmas Gift Guide.