Pollman looks ‘to blaze a bold trail’ with imm Cologne
Next January’s imm Cologne is already 70% sold, with the organiser’s management determined the exhibition will take place.
‘Given the present circumstances, this really is a very good registration figure,’ says Matthias Pollmann, Koelnmesse vice president trade fair management.
‘Compared with previous months, we are also currently seeing increased interest overall in holding live trade fairs. The motivating realisation is gaining ground that real-life interactions between people are essential when it comes to establishing and building business relationships. We want to blaze a bold trail into the new normal together with the industry.
‘Unfortunately, however, there is still uncertainty in the industry due to the repeated emergence of hotspots in Europe. That is why I am absolutely convinced that we need to start living the “new normal” now. We can’t wait for a return of the old days. Instead, we have to be bold and shape the future together.
‘From my perspective, a successful restart does not necessarily call for a showcase consisting exclusively of innovations. What is crucial is being present at the fair with your products. In the interiors sector, where touch and feel and the ability to experience the products in person are particularly important, the cancellation of many industry trade fairs has stimulated a renewed need among trade visitors to attend the fair,’ says Pollmann.