DFS sells Sofa Workshop for £300,000
DFS has shed one of its brands, selling loss-making Sofa Workshop for £300,000.
Furniture chain Timothy Oulton will rebrand the stores as Sofa Workshop by Timothy Oulton.
‘Sofa Workshop has long been a respected brand in the UK market. I am very excited to bring to it a wider range of our globally best-selling sofa designs, along with lighting and cabinet collections. We manage our entire creative process in-house, from perfecting leather hand-finishes in our own tannery, to hand dyeing natural fabrics, to product design, production, and customer service, and we look forward to bringing our creative passion and energy to Sofa Workshop,’ says Oulton.
‘The network of stores around London and across the UK will allow us to create easy access to a beautifully handcrafted collection of over 100 sofa models, tailor-made in unique finishes and offered in a vast array of configurations. And each store will also carry a small taste of the Timothy Oulton collection.
‘Our furniture is made to order, one by one, by hand, using simple tools and time-honoured techniques. That culture of craftsmanship has always been key for Timothy Oulton, and will remain at the heart of the philosophy at Sofa Workshop by Timothy Oulton.’
‘This transaction represents a great opportunity for Sofa Workshop and I’d like to thank all our colleagues for their hard work and commitment since the business was acquired by the group seven years ago and wish them every success in the future,’ says Tim Stacey, DFS chief executive.
As a result of the purchase Sofa Workshop has stopped taking orders. Its 25 branches will close on or by 13 September and re-open in late September or early October.