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Sales leap at Dunelm

DunelmAW19Dunelm has continued to see strong double-digit sales growth since its stores re-opened.

The group says ‘sales have been strong in the last two months, with total year over year sales growth up 59% in July, partly as a result of pent up demand following the store closure period and the timing of our summer sale, and up 24% in August [to 29 August].

‘This performance reflects the strength of our proposition within a resilient homewares market, positive footfall growth to our mainly out-of-town superstores and continued strong growth in our home delivery offer.’

It told shareholders that while it expected to grow market share, providing forecasts was not realistic. ‘Whilst the year to date performance has been materially ahead of our initial expectations, it is very difficult to provide any meaningful guidance on the future outlook given the uncertainty in the wider economy and the potential impact of further regional or national lockdowns. However, we remain confident in our ability to adapt to the environment and are well positioned to continue to grow market share.’