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Footfall jumps but still way down on 2019

ShoppingCNon-food store footfall leapt in August, but still remains significantly down on last year.

According to Ipsos Retail Performance, footfall rose by 18.8% compared with July. However, footfall was still down 41.7% compared with 2019, although this is an improvement on July when numbers were 53% lower.

Wales and the South West enjoyed a boost of 29.1%, compared with July, benefitting from the staycation summer.

‘August is usually a quieter month than July, but the reverse was true this year. Footfall levels in non-food shops rose in each of its four weeks, reflecting both the growing confidence in masking up and going into shops and the greater number of people deciding to stay in the UK this summer rather than venturing abroad on holiday. Retailers also played a significant part by offering heavy promotions to encourage shoppers back into stores,’ says Tim Denison, Intelligence Ipsos Retail Performance director of retail.

‘We are now entering a period of transition, as we move into the key period of the retail year. With students going back to school and university, the end of Eat Out to Help Out, the economy officially moving into recession and companies beginning to pay some of the furlough costs, these changes bring with them new uncertainties. How they will influence the speed of recovery in household spend generally, and the retail sector in particular, is difficult to judge. What is certain above all else is that further recuperation is dependent on people remaining disciplined in how they go about their daily lives.’