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Rebrand for Furniture Choice

FurnitureandchoiceEtailer Furniture Choice has rebranded as it celebrates its 15th anniversary amid significant sales growth.

The company has rebranded as Furniture And Choice, after a year of consumer research.

It has seen sales growth of 150% growth this year, with a projected turnover of £50m for 2020-2021. To keep up with demand, the company is hiring 40 new staff, and has added a warehouse in West Yorkshire, bringing capacity to 300,000sqft.

‘It’s important that our name reflects who we are,’ says Tom Obbard, Furniture And Choice md. ‘We’ve always been proud that we create quality furniture at feel-good prices. But we’ve grown to offer much more than that. We see it all as a continuation of providing choice - furniture and choice.

‘We all have plans to transform our homes, and our belief is that when we bring inspiration within reach, everyone can. It starts with achievable room ideas – bringing inspiring, impactful design within reach. But it’s also about the entire shopping experience. We offer conveniences that online shoppers have come to expect, such as free delivery on all our furniture – whatever the size. And to ensure that our customers have peace of mind, we also offer free returns on everything too. We also provide instant decisions on finance, next-day or three to five day delivery on in-stock items, and real customer service, based in the UK.’

The redesigned website includes a new Inspiration section: a growing collection of achievable room ideas and interior design guides. A Real Homes section that celebrates the way Furniture And Choice customers are styling their furniture has also been introduced, along with improved navigation and search; larger images and more comprehensive details and information, including independent customer reviews.