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Dunelm enjoys sales leap amid ‘very robust’ autumn

DunelmAW19Dunelm saw sales leap by more than a third in the past quarter and the performance has continued into the autumn.

Sales in the quarter to 26 September leapt by 36.7% and by 35.7% on a like for like basis. Digital sales made up 29.7%: up from 17.6%.

Gross margin rose by 1%, thanks to less price reductions.

The group said the homewares market continues to be resilient and it was ‘materially outperforming the market,’ and trading since the quarter ‘remains very robust.’

‘We are really pleased with our very strong performance in the first quarter, with customers responding well to the Dunelm offer across all product categories, both in-store and online. Recent months have seen homewares become even more relevant, as people spend more time in their homes up and down the country. Our colleagues and suppliers have worked really hard to ensure our value focused, market leading proposition resonates with customers. The strength in trading at this early point in the year is testament to their exceptional commitment and adaptability. While we remain cautious about the continued uncertainty in the wider market, the resilience and flexibility of our business model leaves us well positioned as we enter our peak trading period and we remain confident in our ability to grow market share and help even more customers create a home they love,’ says Nick Wilkinson, Dunelm ceo.

It says it will repay the £14.5m it received under the furlough scheme and will not claim the job retention bonus.